Graphic & Motion Design

Kais Design Section

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Motion Graphics Advertisment

Overview

During my CO-OP at the University of Doha for Science and Technology, I created an animated motion graphic advertisement to promote the launch of their new DCMP program. The ad successfully attracted high school graduates and helped fill the program to capacity.

Prodcution and design thinking steps:

Needs Assessment & Research – Identified key messaging goals by collaborating with academic staff and marketing to understand the program's unique value for prospective students.
Storyboarding & Scripting – Developed a compelling narrative structure tailored to a young audience, highlighting career outcomes, modern learning methods, and hands-on experience.
Visual Style Development – Created a clean, tech-forward visual identity aligned with the university's branding, using dynamic transitions and kinetic typography to maintain engagement.
Animation & Motion Design – Brought the story to life using Adobe After Effects, animating icons, text, and illustrations to clearly communicate complex information in a digestible format.
Sound Design & Voiceover – Integrated upbeat music and a professional voiceover to elevate the emotional appeal and credibility of the message.
Testing & Iteration – Gathered feedback from internal stakeholders and target viewers, refining visuals, pacing, and messaging to ensure clarity and impact.
Distribution Optimization – Exported versions tailored for Instagram, YouTube, and the university website, maximizing reach among high school graduates across digital platforms.

Valorant Masters Toronto 2025 Ticket Design

Overview

I led the development of a high-end fashion brand from the ground up overseeing every aspect of its visual identity. From designing the brand logo and defining its luxury aesthetic to building a fully responsive website, I crafted a cohesive and elevated brand experience that reflects elegance and exclusivity.

Team Members:

Dylan Mills

Marcus Holder

Scope:

This was a self-initiated speculative design project intended to showcase my ability to create branded event collateral for the competitive gaming industry. The project includes:

Custom ticket design for various tiers (General Admission, Premium, VIP)
Integration of Valorant’s signature style with localized Toronto elements
QR code and NFC-ready ticket mockups for modern digital-physical interaction
Merchandise tag integration for premium collector editions

Design Focus:

Typography & Layout: Clean, futuristic fonts to reflect Valorant’s tech-forward feel

Color Palette: A mix of Riot’s red & black with hints of electric blue and icy white to nod to the Toronto winter aesthetic

Graphics: Inclusion of popular agents, map outlines, and symbolic in-game elements

Print & Digital Mockups: Rendered in both digital pass formats and collectible print editions

Tools:

Adobe Illustrator, Photoshop, and Figma

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Brand Design

Overview

Scope:

3 Weeks

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Magazine Print Design

Overview

Created the magazine design and editorial features to enhance reader engagement and visual appeal within a 6-week scope for a publication graphic design course.

Scope:

6 weeks

Team:

Individual project

My Responsibilities:

Concept Development: Created a cohesive concept that aligned with the magazine's theme and target audience.
Page Layout Design: Designed visually appealing and functional page layouts, ensuring a balanced mix of text and imagery.
Typography: Selected and applied appropriate typography to enhance readability and visual hierarchy.
Color Scheme: Developed a color scheme that complemented the magazine’s content and brand identity.
Image Editing: Edited and optimized images to ensure high quality and consistency throughout the magazine.
Cover Design: Designed an eye-catching and representative cover to attract readers.
Brand Identity: Created a brand identity for Cineful to use as a baseline for the entire project