Digital Marketing Strategy

The Broadview Hotel | Digital Marekting Strategy

Goal:

The Broadview Hotel sought to increase reservations and bookings during slow seasons. To address this challenge, my teammate and I conducted in-depth research on their target audience and brand awareness, crafting a comprehensive digital marketing strategy to enhance their online presence and drive conversions.

Our Approach:

• Social Media Revamp – Optimized content and engagement strategies to boost visibility.
• SEO/SEM Optimization – Enhanced search engine rankings to increase organic traffic.
• Website Redesign – Improved user experience and conversion pathways.
• Brand Content Revamp – Refreshed visual and written content for stronger brand consistency.
• Meta & Google Ads Strategy – Developed targeted ad campaigns to maximize ROI.

Scope:

8-weeks

Teammate:

D'acry Mcdonald

Full project:

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Film Promotional Content

Mirthless | Short Movie Promotional Trailer and Thumbnail Design

Audiovisual Editor and Graphic Designer.

Scope:

2-weeks

Tools Used

• Premiere Pro for video editing
• Audition for sound design
• Photoshop for thumbnail design

Outcome:

• Produced a compelling trailer that effectively captured the dark and intense atmosphere of Mirthless.
• Received positive feedback from the director and test audiences for both the trailer and the sound design.
• Delivered a professional and engaging promotional piece that generated interest and anticipation for the film.

Trailer:

Posters:

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Social Media Management

Biltmore Live Cover Me Live Events

Digital marketer and Content Designer & Creator | COVER ME LIVE PAGE

Role:

• Social Media Content Designer and Creator
• Live events videographer
• Photo and video editor
• Digital Marketer

Tools Used

• Figma
• Premiere Pro
• After Effects
• InDesign
• Meta Ads

Outcome:

• Increased social media reach by over 70%
• Significantly boosted online engagement and interactions
• Enhanced brand visibility through compelling visual content
• Successfully captured and produced high-quality live event footage
• Improved overall social media content quality and consistency
• Achieved highest ticket sales for the month through effective marketing campaigns
• Increased website traffic and conversions via targeted Meta Ads
• Enhanced campaign effectiveness through data-driven optimizations
• Strengthened brand presence across multiple social media platforms
• Delivered visually appealing and cohesive marketing materials

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Marketing Plan Strategy for Echoes of the City

Marketing Strategy for Echoes of the City

I developed a results-driven marketing strategy for Echoes of the City by Sarah Abbott, aiming for 1,000 book sales within a $2,000 budget. The plan leveraged multi-channel promotion, including organic social media, paid ads, influencer collaborations, and email marketing.

Key initiatives included:

• Audience Targeting: Identified contemporary drama readers in urban and suburban areas.
• Social Media Campaigns: Created engaging content on Instagram, TikTok, Facebook, and Twitter, featuring character-driven stories and cityscapes.
• Paid Advertising: Ran targeted ads on Instagram, Facebook, YouTube, and TikTok.
• Influencer Collaborations: Partnered with bookstagrammers and urban storytellers for authentic endorsements.
• Email Marketing & Giveaways: Designed bi-weekly emails and strategic promotions to drive pre-orders.

I set clear KPIs to track engagement, content performance, and ROI, ensuring a strong market presence and a successful book launch.

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Social Media and Advertising Campaign Analysis for February

I evaluated campaigns across Instagram, Facebook, X, LinkedIn, Amazon Ads, and Meta Ads, focusing on engagement, impressions, and CTR.

Key Insights:

• Instagram: Engagement up 20%; recommended replicating top-performing content.
• Facebook: Increased posts but 30% fewer impressions; advised strategy revision.
• X (Twitter): Declining followers & clicks; suggested fresh content & competitor analysis.
• LinkedIn: 45% drop in impressions; recommended more frequent, high-quality posts.
• Amazon Ads: Optimized ad spend to improve ROAS and reduce ACOS.
• Meta Ads: Advised creative refinements and budget adjustments for better CTR.

Outcome: Provided actionable strategies to boost engagement and ad performance.

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Short Form Content Creation

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